Miron starts from zero with one system for sales and marketing
A greenfield CRM, connected to the tools already there
Key results
- One system for sales and marketing work
- Automated a growing set of sales and marketing tasks
- Light continuous support instead of a large program
I can only recommend working with Novera. The team is professional, knowledgeable, focused on solutions, efficient and supportive. Novera was able to successfully implement Salesforce for our Company while allowing the integration with our existing IT landscape.
The client
Miron makes violet glass packaging for cosmetics, food supplements and pharma. This project was for its US arm.
The challenge
The US team had no CRM and no marketing automation. The internal IT footprint was small.
The team compared HubSpot, Microsoft Dynamics and Salesforce. It chose Salesforce to accelerate.
What we did
Sales Cloud from scratch. We set up the CRM for the sales team on a clean start.
Account Engagement for marketing. Marketing automation runs on the same data as sales.
Connected to what was already there. We integrated Salesforce with in-house applications, such as the ERP, Google Analytics and lead generation tools, using Celigo.
Light continuous support. After go live, we stayed on with a light support model instead of a large program.
The result
Sales and marketing work in one system. A growing set of tasks is automated. Miron gets steady improvements without carrying a big project.
